MN-004 · Shopify UX / SEO
Minoa Home
ShippedUX/UI Design & Digital Marketing Intern2024 – 2025~13% ORGANIC TRAFFIC
Outcome
Raised organic traffic by roughly 13% with on-page SEO, and designed the Klaviyo newsletter assets for a sustainable-luxury Shopify brand.
Minoa Home is a sustainable-luxury brand selling to wholesale buyers and retail shoppers from one Shopify storefront. As a UX/UI design and digital-marketing intern, I worked inside an established brand rather than a blank canvas: study how competitor storefronts handle UX and UI, design the newsletter assets that bring people back to the store, and improve how the store shows up in search. Every change had to respect Minoa's existing fonts, colours, and tone.
Competitor storefronts showed what to borrow and what to avoid
Before recommending anything, I compared UX flows and UI consistency across competitor Shopify storefronts. Minoa sells to wholesale buyers and retail customers, and the two want different things — B2B wants catalogue clarity and trust signals, B2C wants story and desire. Studying how other stores handled both paths turned 'make it feel more premium' into specific patterns to borrow or avoid, taken from stores selling to the same customers.
- UX flow and UI consistency compared across competitor Shopify stores
- Both the wholesale (B2B) and retail (B2C) journeys in view
On-page SEO raised organic traffic ~13%
Search was the other half of the job. I used SEMRush to see what Minoa's pages should rank for and Google Search Console to see how they were actually performing, then worked through the on-page fixes — titles, descriptions, headings, and content that matched what people searched for. Organic traffic rose by roughly 13%. None of it touched the brand; it made the existing store easier to find.
- SEMRush for keyword research; Search Console for real performance
- Organic traffic up roughly 13%
On-brand assets, and a guide so the next person could make them
I designed the Figma assets for Minoa's Klaviyo newsletter campaigns, alongside reels and promotional stills, each held to the brand's fonts, colours, and tone so the whole funnel reads as one brand. Then I wrote a newsletter guide that onboards new marketing recruits and standardises how the team produces content. An intern's work tends to leave with the intern. Documentation is what lets the next person hit the same bar.
- Klaviyo newsletter assets designed in Figma
- Newsletter guide written to onboard new recruits
- Credits
- Embedded on Minoa's marketing team
